Felicity Harden is not your average real estate agent. In a world where long hours and burnout are the norm, she's found a way to achieve million dollar agent status. And while working only part-time.
Even more impressive, she did this while dealing with some pretty challenging family health issues and without the help of a Personal Assistant or a team of agents assisting.
So, how did Felicity do it?
The answer lies in the power of the eXp Realty model.
A Rocky Start in Real Estate
Felicity Harden is a hard-working businesswoman and dedicated wife who, like many of us, was searching for a way to balance her personal and professional life.
She found her calling in real estate, but quickly discovered that the traditional real estate model wasn't for her.
Even though she was a producing agent in her office, the long hours, gruelling schedule, and lack of support from a team made it difficult for her to succeed.
However, Felicity isn't one to give up easily. She wasn't about to let a few obstacles stand in her way of success.
That's when she was introduced to eXp Realty, a cloud-based real estate model that offers agents a unique, cutting-edge platform to grow their businesses.
“I saw the overwhelming potential of the eXp model” Felicity exclaims.
She was able to join eXp with seemingly nothing to lose, but everything to gain. “Even if it didn’t work out, there was no lock-in contract. So, what’s the worst that could happen?” Felicity asks. “So, I decided to give it a shot!” she adds with a laugh.
What she didn't know, was that her decision to take a chance on eXp Realty would set her on her way to becoming a million dollar agent.
Felicity’s Journey to Million Dollar Agent
Felicity Harden's journey to million dollar agent is a story worth telling.
It's the new-age tale of a real estate agent who found success by embracing change and taking a risk on a new business model.
But the twist? Felicity did it all while only working part-time and having to deal with some ongoing family health issues.
“I never set out to be a million dollar agent” Felicity says. “I actually hadn’t even realised I’d hit the million dollar mark!” she adds with a chuckle. “I was too busy spending time looking after my family and, well, living life” she reveals.
When Felicity joined eXp Realty, she discovered that the business model allowed her to achieve more than she ever thought possible.
One of the things that sets her apart from other real estate agents is her ability to manage her workload. And she does this without the help of a Personal Assistant or a team of agents.
Felicity is able to do this because of the powerful tools and resources available through eXp Realty. From online training and support to cutting-edge marketing tools, she has everything she needs to succeed in the real estate industry.
By leveraging the eXp model, Felicity was able to reduce her work hours, reduce her costs, earn more money, and still have time for the things that matter most to her.
“I’ve been able to leverage the platform to not only build even greater success, but also increase flexibility for a better lifestyle” she adds happily.
This is a testament to the power of eXp Realty's business model and the impact it can have on not only a real estate agent's earnings, but also on enhancing their quality of life.
It’s Not About What You Earn, It’s About What You Keep
One of the phrases that often gets thrown around in reference to agents writing big numbers is: “it’s not about what you earn, it’s about what you keep”.
“I couldn’t agree more!” states Felicity, who goes on to say “from the $1,045,227 GCI I earned in 2022, I got to keep $1,017,839. Plus, I was given $21,900 in company shares!”
Felicity ended the 2022 Financial Year on $1,045,227 GCI. A huge achievement in and of itself. But what’s even more important to note is that she achieved this milestone working only part-time. She also did without the help of a Personal Assistant or team of agents assisting her with the sales.
This is vastly different from how a million dollar agent generally operates under a traditional real estate model.
Under a traditional model, an agent at this level would normally have a team of sales staff and 1, sometimes 2 PA’s. These staff would normally be paid out of earnings in order to be able to operate at this sales capacity.
“By leveraging the systems and technology which eXp offers, I’m able to run my business effectively as a solo agent without the overheads of additional staff” explains Felicity. “It’s an absolute game-changer for the industry” she adds.
So, how does this compare to that of a million dollar agent in a typical traditional franchise office?
Comparing the Numbers as a Million Dollar Agent
So, let's take a look at the numbers.
If Felicity were working under a typical franchise model, she would be classified as an Elite Agent. She would most likely be remunerated under a tiered Commission Structure similar to the following:
Using this tiered structure, Felicity would have kept $798,205, keeping an average of 76.4% of her Gross Commission Income.
Now, let's compare that to what Felicity actually earned under the eXp model which is structured simply as follows:
So, in this scenario, Felicity actually got to keep $1,017,839 of her Gross Commission Income under the eXp model. Plus, she was further awarded company stock to the value of $21,900.
That's a difference of $295,534!
That means Felicity would need to sell an additional 14 properties under the traditional franchise model in order to keep the same amount of income as she already earns through leveraging eXp’s model.
Alternatively, she could sell 13 less properties under the eXp model, enjoy more free time and still earn the same amount of money as she would in a traditional real estate franchise.
Whichever way you look at it, Felicity's journey to becoming a million dollar agent demonstrates the real power of eXp Realty's business model when put into practice.
It shows that real estate agents can achieve more than they ever thought possible by embracing change and taking a risk on something new.
And the best part?
“I want to share my story and the secrets to success with any agent wanting to reach out and give eXp a go” Felicity states. “Being able to help other agents and see them experience the same kind of success I have is life-changing. For them and for me”.
So, I guess it’s true what they say, “Change your Logo, Change Your Life”.
The Power of Leveraging the eXp Realty Model
eXp Realty is a cloud-based real estate brokerage that offers agents a unique and innovative platform to grow their businesses.
The eXp Realty model offers so much more than just a traditional franchise model. For starters, agents get 75% of their earnings from the first $100,000 GCI and 100% of everything thereafter.
This was a game-changer for Felicity.
"In a typical franchise model, I’d only be getting 70% maybe 80% of what I earned. Can you imagine missing out on that extra 20 or 30%?" she asks.
But it's not just about the money. Felicity explains that eXp Realty has a supportive community of agents that are constantly sharing knowledge and helping each other succeed.
"It's like having a team of agents all working for you, without actually having to have a team," she says with a chuckle.
This focus on collaboration and sharing knowledge has allowed Felicity to build strong relationships with other agents and learn from their experiences.
In turn, she's able to share her knowledge and help other agents improve their skills and achieve success in their own businesses.
The company also operates on a revenue-sharing model that incentivises agents to work together and help each other succeed. This is a stark contrast to the traditional franchise model where agents are in competition with each other.
Another key benefit of eXp is the company’s use of technology, including cutting-edge virtual tools, to help agents work more efficiently.
Unlike traditional franchise models, eXp Realty and its technology allows agents the freedom to work from anywhere, at any time, and with the support they need to succeed.
eXp’s real estate model has proven to be incredibly effective, as evidenced by Felicity's success and her ability to be able to manage family health issues alongside her real estate work.
"Imagine working less and earning more, it's like hitting the jackpot!" Felicity says.
Felicity leveraged the eXp Realty model to her advantage and it paid off in more ways than one.
"I've been able to achieve my goals and live a balanced life, all while working part-time and earning a million dollars," she says with a smile. "It just goes to show that with the right tools and support, anything is possible."
The Importance of Sharing Knowledge
Felicity has always believed that success is not just about the money she’s earned, but it’s also about helping others achieve their own success. And that’s why she’s made it her mission to share her experiences and knowledge with other real estate agents.
“The more I share with other agents, the more I and others can learn, grow and achieve success” says Felicity. “And it’s not just about making a difference in someone’s life. It’s also about making a difference in the industry as a whole” she adds.
This philosophy has helped Felicity impact the lives of countless other real estate agents. It’s helped them improve their skills, resulting in their own personal and professional growth and success stories.
In her mind, there’s nothing more satisfying than seeing someone else achieve their goals and dreams.
By sharing her knowledge, she’s helping to create a culture of collaboration and success in the real estate industry.
The Million Dollar Takeaway: The Power of eXp Realty
It's important to note that the eXp model isn't just about making more money. It's about finding a balance between work and life.
Felicity was able to reduce her work hours and still make a million dollars in Gross Commission Income for the year. She's able to spend more time with her family and take care of their health needs, all while making a killing in real estate.
Now, we know what you're thinking: "Sure, that sounds great for Felicity, but can it work for me?"
The answer is yes.
Felicity's story isn't unique, and she's not the only one who has seen success with eXp Realty.
The eXp model is designed to help real estate agents thrive, no matter what their personal or professional circumstances may be.
Felicity’s story is a true inspiration to other agents looking to achieve success in their careers. A woman who proves that you can have it all - success, balance, and a heart of gold.
And in a world where everyone seems to be jostling for the top spot, it's refreshing to see someone paying it forward to help others prosper.
But what's the real takeaway here?
It's that success in real estate doesn't have to be a hustle or a grind. You don't have to sacrifice your health, family, or personal life to achieve financial success.
With the right support and tools, like eXp Realty, you can achieve more with less, and anything becomes possible in the world of real estate.
Felicity’s success is a powerful example of what can be achieved in real estate when you successfully leverage the power of eXp Realty into your business.
So, why not give eXp a try?
You might just find yourself with a little extra cash in your pocket and a lot more time to enjoy it.
Who knows, maybe you'll be the next real estate agent to join the million dollar agent club.
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